A Night of Surprises: Webby Group Shines at SOBA 2024
Stepping into the Star Outstanding Business Awards (SOBA) for the first time, we were a mix of excitement and nerves—hoping for the best but ready for just an enjoyable night. Just when we least expected it, the unthinkable happened—we didn’t just win one, but two incredible awards: Best Brand Award and Best Use of Technology Award!
From “Let’s Just Observe” to “Wait…Did They Just Say Our Name?”
Back in January, we went through one round of interviews with the SOBA judges, a distinguished panel of experts from various professional industries. Looking at other businesses in our community—many of whom had gone through multiple interview rounds or spent years applying without a win—we honestly didn’t think we’d take home a win this time.
When award night rolled around, we treated it as a chance to network, soak in the atmosphere, and pick up insights—a warm-up for our next attempt in SOBA 2025. But what we didn’t expect was the sheer scale of the event. With over 120 tables filled with Malaysia’s top conglomerates like Sunway Group and RHB Bank, and Deputy Prime Minister YAB Dato' Sri Haji Fadillah bin Haji Yusof as the guest of honor, it was a spectacle beyond anything we had imagined.
The Far-End Table & The Unexpected Moment
Exhausted but excited, we finally took our seats at Table 51—tucked away in the far corner of the ballroom. Fresh off wrapping up our AI Summit roadshow at Tenera Hotel, we barely had a moment to catch our breath, let alone grab a bite, before rushing to One World Hotel. At that point, food was the only thing on our minds.
While casually chatting about how next year we might be called to the stage, the unexpected happened—we heard “Webby Group” announced by the emcee.
Silence. Stunned expressions. Utter disbelief.
Picture a groundhog munching on a nut, suddenly startled—nut drops. That was us.
Without missing a beat, our CEO, George, shot up and ran toward the stage (like a K-drama oppa ran under rain). By the time he returned with the trophy, we were still processing what just happened. We actually won the Best Brand Award!
And Then… Another Shock!
Still in awe, we joked about whether we’d also win Best in Technology—if so, our CTO, Louis, would have his own K-drama moment running to the stage. Hahaha. And then, the emcee announced it.
We won again.
This night was supposed to be about learning from others. Instead, it became our moment to celebrate. Webby Group, a fast-growing tech company in Malaysia, has proudly emerged as a double award winner at SOBA, securing the prestigious Best Use of Technology Award and Best Brand Award.
A Toast to What’s Next
This is just the beginning.
A huge thank you to our powerhouse team, visionary clients, and everyone who has been part of this journey, this win belongs to all of you. The dream doesn’t stop here—we’re charging toward a future of bigger IT dreams, humanized AI solutions, and endless possibilities. We set out to be more than just another tech company, we strive to be a game-changer, simplifying the complex with technology, making innovation more human and leading in Southeast Asia.
Success Over Bold Achievements! Dream IT, Believe IT, Build IT!
